《傑出行銷創意50》 "Drink Marvelously"
Diageo's Ketel 推出「奇妙的喝」
(Drink Marvelously)宣傳活動
帝亞吉歐(Diageo)是英國規模龐大的酒類產品廠商,為了推廣旗下的Ketel One伏特加酒,推出了「奇妙的喝」宣傳活動。
宣傳活動的特點是以幽默的手法,運用一系列手繪卡通和動畫來表現,它希望透過輕鬆的方式告訴消費者,你可以隨時隨地輕鬆的喝Ketel One伏特加,享受美好的生活。廣告作品包括了廣告影片、平面廣告和戶外廣告。
![Image result for Ketel One Drink Marvelously](https://adage.com/s3/files/styles/800x600/public/20190917_ketel_one_drink_marvelously_3x2_0.jpg)
![Image result for Ketel One Drink Marvelously](https://i.ytimg.com/vi/8TXc1LY4b1U/maxresdefault.jpg)
![Image result for Ketel One Drink Marvelously](https://www.multivu.com/players/English/8585851-ketel-one-emmy-awards-drink-marvelously/image/STACK_1568302664925-HR.jpg)
![Image result for Ketel One Drink Marvelously](https://www.multivu.com/players/English/8585851-ketel-one-emmy-awards-drink-marvelously/video/Advertisement_1568652388686.jpg)
![Image result for Ketel One Drink Marvelously](https://cdn.musebycl.io/2019-09/SLIDE_1568302743382-HR.jpg)
![Image result for Ketel One Drink Marvelously](https://d3nuqriibqh3vw.cloudfront.net/styles/aotw_detail_ir/s3/crane_1568388261697-hr.jpg?lJe_xXCZI_fyOpCi0dtBi344fXds_XoI&itok=PwIk8f3v)
![Image result for Ketel One Drink Marvelously](https://d3nuqriibqh3vw.cloudfront.net/styles/aotw_detail_ir/s3/book_1568302793151-hr.jpg?E1P01SPQjViJwQbibTRNA0eJsszENAXo&itok=N2N48B4i)
![Image result for Ketel One Drink Marvelously](https://cdn.musebycl.io/2019-09/olive_1568693076992-HR.jpg)
![Image result for Ketel One Drink Marvelously](https://www.multivu.com/players/English/8585851-ketel-one-emmy-awards-drink-marvelously/image/FireEscape_1568681972912-HR.jpg)
![Image result for Ketel One Drink Marvelously](https://media-assets-04.thedrum.com/cache/images/thedrum-prod/s3-screen_shot_2019-09-18_at_12.52.29_pm--default--1280.png)
(影片來源:YouTube、圖片來源:Ketel One)